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AFL announces NFT drop

By Annabelle Simpson
April 21, 2022 0

This week the AFL has announced an exclusive NFT drop in association with Animoca Brands. 

The AFL isn’t the first Australian sporting body to explore NFTs, with this announcement coming after Tennis Australia and Cricket Australia have both already begun dabbling in the NFT space.

According to the AFL’s press release the AFL mint will give fans the opportunity to “own their favourite moments from both the past and present decades.” Whether it’s Buddy Franklin’s historic 1000th goal, or a premiership win there is sure to be a great deal of demand. The NFT drop is also expected to expand to include products that offer real-world experiences and access to exclusive events. 

The AFL’s relationship to Web3 is certainly expanding, with now a major sponsor of the league. In fact, supporters would now be hard pressed to watch a game without spotting an advertisement from a crypto related company.   

The partnership with Aminoca Brands is also curious, as the firm has somewhat of a chequered history in Australia. In 2020 it was delisted from the ASX for poor financial reporting standards. As such this deal with AFL, an iconic and well regarded sporting brand has undoubtedly raised from eyebrows. 


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