Animoca Brands partners with Bored Ape Yacht Club (BAYC) to create blockchain game using Club’s NFTs
Hong Kong-based software and venture company, Animoca Brands, has announced its partnership with digital creators Bored Ape Yacht Club (BAYC) to develop a blockchain game based on the highly popular Bored Ape NFTs.
BAYC is a collection of 10,000 NFT images making waves across pop-culture blockchain spaces with pieces selling for a record of US$26 million at a Sotheby’s auction, making BAYC one of the largest NFT cultural icons across the crypto space.
“NFTs have emerged as a store of culture. There are very few icons that are able to represent the surging world of NFTs as powerfully as Bored Ape Yacht Club, which is why we, as a group and in aggregate, hold a significant number of them” said Yat Siu, co-founder and executive chairman of Animoca Brands.
Every Bored Ape NFT is unique and programmatically generated from over 170 possible traits, with each token granting owners ‘members-only’ benefits ranging from merchandise drops to events, as advertised by the launch announcement.
“We’re excited to work with Animoca Brands to grow the BAYC universe and expand the utility and benefits offered to all Bored Ape NFT holders. Animoca Brands is a trailblazer in the blockchain gaming space with a proven track record of delivering. We can’t wait to share more with the community about what we’re building”, said a spokesperson from Yuga Labs, the creators of BAYC.
The game is expected to be released mid-2022 and will feature play-to-earn mechanics
