Women in crypto: They’re outpacing men among new investors

By CryptoVista Staff
April 6, 2022 0

Women are significantly outperforming men as a percentage of new crypto investors, according to a report by the Australian exchange, BTC Markets. According to the report, female investors on the platform grew by 126 per cent in 2021, while male investors only lifted by (the still rapid) 83 per cent.

The number of women among BTC Market’s 325,000 users is still relatively smaller, at 23 per cent of the overall population. However, the growth suggests that this gap will continue to close in the coming years, as more women take up crypto investing for the first time.

By age demographic, the most significant gains were in the 45 to 59-year-old bracket. That demographic grew by 79 per cent, and was typically looking to make investments towards wealth accumulation and retirement.

Case-in-point, self-managed super fund (SMSF) investments made on the platform has grown from initial deposits grew from tens of thousands to hundreds of thousands, with crypto occupying an ever-larger part of the overall portfolio.

“This increased commitment from SMSF investors, with their lengthier investment outlook, illustrates a long-term bullish point of view,” BTC Markets CEO, Caroline Bowler, said in the report.

“As our platform shows, women have done their research and are now committing to investment – with a long-term, considered view,” Bowler said.


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