You can buy (legal) weed in the metaverse and get it delivered for real (in the U.S.A)

Cannabis brands in the United States are finding ways to take advantage of digital trends, and Higher Life CBD has taken it a step further, bridging the metaverse and the real world.

Higher Life CBD became one of the first cannabis brands to launch a virtual CBD dispensary in the metaverse, offering a gamified shopping experience that delivers real products to customers in all states of the U.S., according to a report in Forbes.

“The COVID-19 pandemic has forced many companies to think about safe alternatives when it comes to communicating with employees and customers. For some, that means looking beyond the physical world and thinking outside of the box,” Higher Life CBD CEO, Brandon Howard, said in the report.

“We see great potential in the virtual reality world. VR and AR have changed the game on how we will go about buying things in the future. Shopping in the metaverse and then being able to receive your items on your doorstep is groundbreaking and the next big thing. It’s a place where NFTs, cryptocurrency, and the cannabis world will coincide.”

The Cryptovoxels metaverse hosts Higher Life CBD’s virtual dispensary, with Decentraland hosting cannabis startup Kandy Girl, which sells Delta-9 THC products in its Decentraland dispensary.

Howard said customers can listen to music, tour inside and outside the virtual dispensary, and view the company’s NFTs shown on the digital dispensary walls.

“It feels amazing to be one of the first cannabis companies to step into the metaverse,” Howard said. “We’re able to communicate with customers easier, give them an actual experience without physically being at our brick and mortar store, and it makes the online shopping experience more entertaining.”